Banish brass and keep blonde hair cool with blonde life violet

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If you’ve got beautifully brilliant, icy-blonde hair, the last thing you want to do is lose your cool. Good news: Joico Brand Ambassador and color superstar, Larisa Love, has a lightning-fast, no-fail strategy for keeping unwanted yellow tones away – and it’s as easy washing your hair. See her neutralize brassy warmth in just minutes with Blonde Life Violet Shampoo and Conditioner – the duo designed to restore that luscious icy look while healing and nourishing hair with powerful exotic oils.